Why Your Business Needs Video
WHY YOUR BUSINESS NEEDS VIDEO
Businesses require a variety of factors to thrive, including great vision, excellent leadership skills, a compelling offering, great video marketing strategies, credible experience, and more. However, what your business needs in today's marketing setting is great video content.
Good video content storylines bring out emotions and help improve business marketing. Interesting video content can affect or influence customers' trust by bringing back memories and aiding in comprehending unclear information about the product or services your business renders. One of the benefits of a great video is that it helps explain a company or brand's entire personality and increases awareness in less than five minutes.
VIDEO MARKETING BENEFITS
Every business needs videos to market to new customers and maintain connections with existing ones. Furthermore, video is easier to comprehend and attract clients; it can help develop audience trust, brand awareness, website traffic, and more.
On this basis, there is no more room for debate: Your company requires video! Continue reading to know why your business needs video and how it may help it thrive.
Facts Why Video Marketing Is So Powerful
Did you know:
Over 50% of feeds on Facebook, Instagram, Snapchat, and other social media feeds are video contents.
Customers get so immersed in watching these videos or bounce from video to video on YouTube.
Roughly 70% of people prefer to view videos online rather than TV.
54% of customers want to see more video marketing content.
Videos influences customers to buy a product or service.
If you're in charge of a business, you must have a video marketing strategy. Video content is more expressive than static content. They also have a longer impression than written content on the customers.
Videos can be used to explain products and services, share customer stories, and motivate marketing-specific decisions because they are so visually appealing.
How Video Increase Your Business Visibility
Business videos are fast evolving, and they are expected to reach new heights sooner than anticipated. Here are ten reasons why your business needs video.
Increased relatability & trust
Nothing beats well-made business video content that helps your potential clients recognize and relate to your business. Having a compelling video for your business helps build trust, which enables your potential customers to have a clear understanding of your business, products, and services. If your existing and potential client gets amused by your video content, they are more likely to purchase from you.
Video Tells a Story
Captivating video content is important because it can tell your business or product story. This type of marketing works because it allows businesses to express their emotions and answer fundamental questions about their products and services.
One thing to note is that stories produce empathy and increase viewers towards sales. With a good business video, your customers will comprehend how the products and services will affect their lives. In turn, you'll build loyalty and returns for your business.
Video Tells More Than Just a Story
Compared to other sorts of content, a 30-second video can convey a lot more about your business.
With a video, your business can communicate a lot more about itself, making it well worth the expense.
Video can improve SEO Ratings.
Google's machine learning capabilities have improved to the point that it now distinguishes thousands of visual fragments inside a video. The Video Intelligence API from Google can catalog relevant keywords within a video, giving your company a significant SEO edge.
Also, having a video helps improve your website's search engine ranking. The length of time a visitor stays on your page impacts how high you rank in the google search results.
Reach more potential customers
As you know, video is one of the most popular forms of social media content. If your video is relevant to and resonates with your audience, your potential customers who have seen the video will share it with others they believe may benefit from it. This allows your business or product to reach out to more potential customers. This type of customer engagement is called organic targeting.
Increase Product Understanding
Products and services can be complicated, and it's essential that your target customers fully understand your product or service before making a purchase. Having good videos content explaining your difficult product/services can help your target customers trust and believe in your brand.
Differentiates You from Your Competitors
To compete with other businesses in your field, you'll require video. Any of your competitors who are already employing video in their marketing efforts have an advantage over you.
If your competitors aren't already using video, having one for your business will set you apart and attract visitors interested in what you have to offer. Once you've created video content, it'll be available permanently, thereby bringing in new leads.
Increase Your Sales
This is a fact that can be shown without the use of statistics. The most important reason for video in your business is to improve your financial bottom line. After watching a product video, most customers are more likely to purchase the product. When you use video content, you increase the chances of someone making a purchase and improve your overall sales.
It Makes Your Brand Widely Accessible
In the vast world of media, there are so many demands on our attention. We are continuously bombarded with content and pictures, content articles, and social media campaigns that cover many platforms, making it difficult to access most businesses. With videos, your business will be easily accessible to potential clients as the videos will be shared across various platforms.
From engagement to enormous traffic
Business video increases organic traffic, one of the most important sources of getting visitors to any website. Also, videos can result in a higher percentage gain in organic traffic from SERPs.
Tips to Creating a Good Video for Your Business
A video's success or failure depends on several factors. To get started, it's best to look at the most effective ones.
Focus on stories, not sales
The best video marketing content tells stories that the audience can relate to. If you want your videos to be watched, they must interest your audience. Videos that are just focused on promoting a company or driving sales will almost certainly be overlooked.
The more stories you give about yourself, the better your visitors will understand what your business offers and what they can get out of it.
Make Sure the Introduction Stands Out
The video's beginning is crucial. It should be motivating, interesting, and instructive to hook the viewer and urge them to watch the entire video.
The Video Should Not Be Boring
If you want your video marketing strategy to succeed, you need to make them interesting and motivating so that they are never boring.
Pair your ideas with strong visuals
The style of your business video marketing should reflect the personality of your business. It could be lighthearted, fun and energetic, serious, professional, and minimalist. Make sure that whatever style idea you choose is carried over into your video conversations.
When thinking of the best video marketing strategies, consider pictures and colors that help bring your thoughts to life when selecting graphics. To establish interest at first glance, make your opening scene eye-catching.
Call to action
In your videos, don't forget to include a call to action. Many businesses overlook this vital part. Make it clear that you would like visitors to visit your website or follow you on your social media platforms.
Keep it short.
Because the average person's attention span is limited, the shorter the video, the better. Long videos can be beneficial in specific situations, such as speeches, presentations, and product demonstrations. Still, videos should not be longer than two or three minutes in general.
Optimize the video.
Include a keyword-rich title of no more than 70 characters, a URL thumbnail, a description, and a transcript to make your video more search-friendly.
Share your video using the right channels.
The most common mistake people make after creating video material is failing to share it on the right channels to gain visibility. Ensure you share your video in the right places to get the visibility you require.
Creating engaging marketing videos for your business is not expensive. All you need are some basic video editing skills and tools, as well as a clear idea for your videos and a storyline.
Conclusion
Is it worthwhile to invest in a business video? The answer is a resounding YES. Not only because everyone is doing it but also because business video has evolved into one of the most flexible and lucrative marketing tools available.
Another plus is that your marketing videos do not need to be flawless or perfect. It's all about the content!