The art of commercial storytelling is one that is overlooked quite often. Very little people are even aware that even in commercials, there's a story being told. This is how I approach my commercial storytelling. Just a reminder that my approach should not be regarded as a rule or law, it's simply my objective outlook on this particular aspect of my work. With that being said, I completely invite different ideas and techniques that you would use. Let me know if you agree or disagree with anythign that I mention and why. I am always open to CONSTRUCTIVE critisism. This is how we learn to get better. By simiply udnerstanding the reasoning behind the detailed aspects of one's work.